Founded on March 27, 1986 by Honda as its luxury and performance brand, Acura became the first Japanese premium marque in North America . Early hits like the Legend and Integra led its quick rise, inspiring Lexus and Infiniti . The 1990 NSX mid-engine supercar showcased VTEC tech and precision engineering . Named from Latin “acu” (sharp/precise), its caliper-style logo underscores meticulous craftsmanship . Founded with a “start-up mentality” among Honda engineers, Acura blends luxury, performance, and innovation .