Founded in 1983 under Toyota’s secret “F1” Flagship One project, Lexus debuted in 1989 with the LS via newly built U.S. dealerships, aiming to rival European luxury brands . Created by Eiji Toyoda’s team, the name blends “luxury” and “elegance,” though some say it stands for “Luxury EXports to the USA” . Known for reliability, hybrid tech, and craftsmanship, Lexus expanded globally, launched its F‑Performance line in 2007, and continues to pursue refinement and innovation .